In keeping with Ink & Paper Group’s deep interest in literacy and YA readers, I found today’s YPulse Daily Update enlightening. Check out “Reaching Young Adult Readers” for early feedback on a National Endowment for the Arts brainstorm session to encourage reading among our nation’s youth.

The article also references a consumer study by The Codex Group, including, among others, these two important points:

- “Younger Adult book readers live in Two Media Worlds. They share many core book reading values with older readers – but are digitally-trained to expect ‘what I want!’ now.”

- “Printed Books Rule. Both younger book shoppers aged 18-24 and older shoppers aged 55-64
purchased 93% of their books in traditional printed format.”